ESTABLISHED IN 2017, THE LUXURY, READY TO WEAR LABEL, 19.04 FOCUSES ON HIGH QUALITY FABRICS, DESIGNED FOR THE BOLD, INDEPENDENT AND FASHION-DRIVEN MODERN-DAY WOMEN.

DESIGNED BY THE SISTERS, VERA AND LOVE MIKHEENKO , THE COLLECTION DRAWS INSPIRATION FROM UNIQUE AND DISTINCTIVE STYLING OF BOTH  FICTIONAL AND NONFICTIONAL ICONS. MOST NOTABLY FROM THE WRITINGS OF ZELDA FITZGERALD AND LILYA BRIK AND FROM THE LIFE OF THE FRENCH QUEEN, MARIE ANTOINETTE.

COLLABORATING WITH HIGHLY SKILLED GARMENT TECHNOLOGISTS AND TAILORS, THE GARMENTS ARE HANDMADE BY THE BEST CLOTHING CONSTRUCTORS IN RUSSIA. 

THE DESIGNERS WORKED IN THE FASHION INDUSTRY AT AN EARLY AGE WHERE THEY BECAME CONSCIOUS OF THE SUBTLETIES OF THE FASHION WORLD AS LOVE WENT ON TO STUDY FASHION DESIGN IN RUSSIA & VERA, PUBLIC RELATIONS IN SHANGHAI, CHINA. 

FOLLOWING THEIR TIME IN UNIVERSITY, THE DESIGNERS EXPLORED THE CRAFTING OF CONCRETE, INDIVIDUALIST  FABRIC COMPRISING ALL NATURAL FIBRES WITH A VISION TO REINTERPRET CLASSIC, FEMININE APPAREL IN INNOVATIVE WAYS. WITH A LOVE FOR FASHION INFLUENCES IN FILM AND TELEVISION OVER THE YEARS, THE COLLECTION IS CHARACTERISED BY A CHIC FEMININE AESTHETIC AND ETERNAL QUALITY.