ALEX S. YU CREATES COLOURFUL AND MINIMAL GARMENTS THAT EXPLORE THE FINE LINE BETWEEN REALITY AND FANTASY. HIS AESTHETICS ROLLICK THE HAPPY EMOTIONS OF CHILDHOOD, NOSTALGIA AND WANDERLUST; AND PONDER THE VERY DEFINITION OF FEMININITY IN A MODERN AND QUIRKY WAY THROUGH GARMENTS. HE WAS TRAINED AT BLANCHE MACDONALD CENTRE IN VANCOUVER AND THEN FURTHERED HIS EDUCATION AT THE PRESTIGIOUS LONDON COLLEGE OF FASHION. THE ALEX S. YU WOMAN LOVES TO HAVE FUN, AND ISN'T AFRAID OF TRYING NEW THINGS. SHE LOVES COLOUR, PRINTS, QUIRKY SHAPES, TEXTURES, AND MOST IMPORTANTLY, SHE VALUES COMFORT. THE ALEX S. YU WOMAN IS ECCENTRIC, LIVELY, NONCHALANT AND VIEWS LIFE THROUGH ROSE TINTED GLASSES. ALEX S. YU CREATES A LINE OF CONTEMPORARY, LUXURY STREET WEAR THAT IS READY-TO-WEAR WITH A TWIST OF AVANT GARDE EXPERIMENTAL ATTITUDE. HE PLAYS WITH PROPORTIONS, COLOUR BLOCKING AND UNUSUAL SILHOUETTES WHILE MIXING AND USING DIFFERENT COLOURS AND FABRIC WEIGHTS IN ONE GARMENT.

 

 

 

 

 

 

 

 

 

AW17 PRESENTATION

SS17 LOOKBOOK