AZZALIA WILL BE SHOWING AS PART OF AN EXCITING NEW INITIATIVE BETWEEN THE DUBAI DESIGN AND FASHION COUNCIL (DDFC), FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI AND FASHION SCOUT.  THE DUBAI FASHION SHOWCASE WILL PRESENT AND SUPPORT EMIRATI AND UAE-BASED FASHION DESIGNERS AT FASHION SCOUT DURING LONDON FASHION WEEK.

AZZALIA IS A HIGH-END, LUXURY FASHION BRAND, SPECIALISING IN COUTURE ABAYAS, GOWNS, AND EVENING-WEAR, IN ADDITION TO A READY-TO-WEAR COLLECTION OF SEPARATES. THE BRAND CONSISTS OF REFINED PIECES THAT ARE A BLEND OF MODERN ELEGANCE AND CLASSIC LUXURY. AZZALIA EMPHASISES THE IMPORTANCE OF UTILISING THE HIGHEST QUALITY FABRICS, LATEST EMBROIDERY TECHNIQUES, FLAWLESSLY CRAFTED TAILORING, AND THE MOST INNOVATIVE APPROACHES TO DESIGN, PRODUCTION, AND STYLE.

THE BRAND CONSISTS OF THREE SEPARATE LINES RELEASED IN TANDEM, EACH CATERING TO SPECIFIC NEEDS OF VARIOUS WOMEN'S STYLES, RANGING FROM CUSTOMISED TO CASUAL.FLOWERS PROVIDE A GREAT DEAL OF INSPIRATION NOT JUST IN THE  NAME OF THE BRAND, BUT ALSO THE APPROACH TO DESIGN, USING NATURAL MATERIALS AND COUTURE SEWING TECHNIQUES. WITH YEARS OF PASSION AND EXPERIENCE BEHIND AZZALIA, THE FOUNDER HAS CREATED A BRAND THAT ENCAPSULATES THE SPIRIT OF LUXURY, OPULENCE, AND GRANDEUR.

 THE DUBAI DESIGN AND FASHION COUNCIL AND FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI HAVE CREATED A STRATEGIC PARTNERSHIP TO PROMOTE DESIGNERS, AND ARE COLLABORATING WITH FASHION SCOUT LONDON ON THIS INITIATIVE. THE JOINT EFFORT WILL CONTRIBUTE TO POSITIONING DUBAI AS A LEADING DESTINATION FOR DESIGN AND FASHION BY PROVIDING DUBAI-BASED DESIGNERS THE OPPORTUNITY TO BE CELEBRATED ON A GLOBAL STAGE. THE FIRST SEASON WILL FEATURE EMIRATI BRAND AZZALIA, BY DESIGNER SHAIKHA AMAL AL MAKTOUM, AND DUBAI-BASED DESIGNER DEBORAH HENNING.

 

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