CENTRAL SAINT MARTIN’S GRADUATE KIM CHOONG-WILKINS IS “PUMPING SEX BACK INTO A CRAFT THAT HAS BECOME LUST-LESS”.

AFTER JOINING THE TEAM AT ALEXANDER MCQUEEN, KIM MOVED ONTO GAIN FURTHER SKILLS AT THE ROYAL COLLEGE OF ART WITH A MA IN MENSWEAR. AFTER WORKING FOR BRANDS SUCH AS EMERNIGILDO ZEGNA AND MATTHEW WILLIAMSON, KIM SET UP BRAND BODYBOUND, WITH AN AIM TO BRING THE ‘DAZZLE’ BACK TO MENSWEAR.

SEEING FASHION AS A “MEDIUM FOR RALLYING AGAINST MEDIOCRITY “, BODYBOUND CHALLENGES TRADITIONAL IDEAS. THE NEW COLLECTION ‘DYSTOPIA’ EXPLORING SYMBOLS OF CONFORMITY AND PARADOX.  

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