CREATIVE DIRECTOR AND DESIGNER OF DANS LA VIE RIRA SUGAWARA AND DANS LA VIE, RIRA SUGAWARA STUDIED THE HISTORY OF ART AT WASEDA UNIVERSITY BEFORE GAINING EXPERIENCE AS A PRINT DESIGNER AT A FRENCH ATELIER. THIS IS WHERE SHE ESTABLISHED HER ORIGINAL BRAND AND DEVELOPED A FURTHER TWO BRANDS, DANS LA VIE RIRA SUGAWARA, GARMENT COLLECTION LINE AND DANS LA VIE, PRODUCT LINE INCLUDING THE FURNITURE, SPACE DESIGN AND ACCESSORIES.

DANS LA VIE,DANS LA VIE RIRA SUGAWARA IS REPRESENTED IN EUROPE AND USA. ITS SIGNATURE COLLAGE PRINT; A COMBINATION OF PRODUCTIVE MATERIAL, PYTHON PRINT, SHARP CUTTING LINES AND AN INTELLECTUAL CONCEPT PRODUCE A UNIQUE SENSE OF LUXURY COMBINED WITH A SENSE OF KITSCH.

THIS SEASON, RIRA HAS THOUGHT ABOUT THE LIFE, RELIGION, HAPPINESS AND THE MEANING OF FASHION IN THE WORLD’S SITUATION AND MAINTAINED SILENCE. SHE REALISED THE HEAVENLY FASHION WORLD THAT INSPIRES THE DEEP PART OF THE HEART. THE COLLECTION WILL COMPROMISE OF INTRICATE HAND WORK OF APPLIQUE EMBROIDERY AND SWAROVSKIS ON DELICATE SKIN PRINTS. FURTHERMORE, NAMALEE BOLLE, QUEEN OF LONDON’S POP FASHION SCENE, AS STYLIST. 

IT IS CALLED “CLASH BEAUTY” OR “MATERIAL MODE”, IT FORESEES THE CONTEMPORARY “NEO POP FASHION”. DEVELOPED IN PARIS, MILAN, NEW YORK AND MOST RECENTLY PRESENT IN LONDON WITH FOUR SHOWS AT LONDON FASHION WEEK AT FASHION SCOUT.

 

AW17 CATWALK

 

SS17 CATWALK

 

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