AMIRA WILL BE SHOWING AS PART OF AN EXCITING NEW INITIATIVE BETWEEN THE DUBAI DESIGN AND FASHION COUNCIL (DDFC), FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI AND FASHION SCOUT.  THE DUBAI FASHION SHOWCASE WILL PRESENT AND SUPPORT EMIRATI AND UAE-BASED FASHION DESIGNERS AT FASHION SCOUT DURING LONDON FASHION WEEK.

 

THE DUBAI DESIGN AND FASHION COUNCIL AND FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI HAVE CREATED A STRATEGIC PARTNERSHIP TO PROMOTE DESIGNERS, AND ARE COLLABORATING WITH FASHION SCOUT LONDON ON THIS INITIATIVE. THE JOINT EFFORT WILL CONTRIBUTE TO POSITIONING DUBAI AS A LEADING DESTINATION FOR DESIGN AND FASHION BY PROVIDING DUBAI-BASED DESIGNERS THE OPPORTUNITY TO BE CELEBRATED ON A GLOBAL STAGE. 

 

 

 

AMIRA HAROON

AMIRA HAS SPENT ALMOST ALL HER LIFE IN SAUDI ARABIA AND DUBAI. INSPIRED BY THE RICH CULTURE AND SOCIAL NUANCES OF THE MIDDLE EAST, SHE PURSUED HER LOVE FOR ART, HISTORY AND FASHION DESIGN IN FRANCE. AN ABIDING LOVE FOR CRAFTSMANSHIP AND VINTAGE ART DECO LED TO A VIVID MOODBOARD FOR WHAT WOULD BECOME THE AMIRA HAROON BRAND IN 2010.

 

AMIRA'S DESIGN PHILOSOPHY IS BASED ON THE REALISATION THAT FASHION IS OUT ON THE STREETS, CAFES, PODIUMS, AND OFFICES, CREATING CONFIDENCE AND SHAPING EVERY WOMAN’S MEANINGFUL LIFE. THE BRAND'S MANDATE IS TO MAKE CLOTHES THAT ARE NOT ONLY TIMELESSLY ELEGANT BUT HAVE THE EASY BREEZINESS NEEDED IN TODAY’S AGE.