DUBAI DESIGN AND FASHION COUNCIL (DDFC) AND FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI ANNOUNCE A STRATEGIC PARTNERSHIP TO PROMOTE DESIGNERS, AND ARE COLLABORATING WITH FASHION SCOUT LONDON FOR AN EXCITING INITIATIVE. THE DUBAI FASHION SHOWCASE WILL SUPPORT THE PARTICIPATION OF EMIRATI AND UAE-BASED FASHION DESIGNERS AT FASHION SCOUT DURING LONDON FASHION WEEK.

THE JOINT EFFORT WILL CONTRIBUTE TO POSITIONING DUBAI AS A LEADING DESTINATION FOR DESIGN AND FASHION BY PROVIDING DUBAI-BASED DESIGNERS THE OPPORTUNITY TO BE CELEBRATED ON A GLOBAL STAGE.

THE FIRST SEASON WILL FEATURE EMIRATI BRAND AZZALIA, BY DESIGNER SHAIKHA AMAL AL MAKTOUM, AND DUBAI-BASED DESIGNER DEBORAH HENNING.