FUN AFFAIR, IS A FASHION DESIGN STUDIO IN LONDON. 2015, LAUNCHES SS/AW COLLECTIONS ANNUALLY. BY INTEGRATING THE ABSTRACTION AND THE EXOTICA, MINIMALISM AND SUBVERSION, FUN AFFAIR STRIVES TO CREATE AN AVANT GARDIS AND ELEGANT ‘SPHERE’. DESIGNER XI ZHU MERGES HER ORIENTAL HERITAGE WITH THE EUROPEAN ROMANTICISM AND MODERNISM TO REVEAL THE BRAND CONCEPT: REBELLIOUS BUT AT THE SAME TIME ROMANTIC. THE COLLECTIONS ARE INSPIRED BY ‘STRONG WOMEN WITH FEMININITY’, WHICH IS BUILDING ON THE BRAND’S OFFBEAT, GAMINE AESTHETIC. EACH PIECE IS DEFINED BY A FRESH, COOL APPROACH TO FABRICS AND MATERIALS, INCLUDING JACQUARD SKIRTS AND DRESSES, TAILORED PANTS AND CHIC OUTERWEAR. AS THE BRAND DESCRIBES ITSELF ‘A BEAUTIFUL WORLD OF THE DELICATE MIXED WITH THE BOLD’.

 

SS17 CATWALK

 

AW16 LOOKBOOK

 

videos