THE OFFICIAL PARALLEL PLATFORM OF SHANGHAI FASHION WEEK, GREENCODE, IS PROMOTING ECO-FRIENDLY, SUSTAINABLE AND GREEN FASHION/LIFESTYLE FOR TWO SEASONS IN SHANGHAI CHINA. THIS SEASON GREENCODE COLLABORATES WITH THE TOP CHINESE BRAND SEMIR TO PRESENT A NEW EMERGING INDEPENDENT CHINESE DESIGNER BRAND KADAKADA. THE COLLECTION COMBINES WITH STAR WARS STORIES AND INVITE FIVE CHINESE INFLUENCER AS AMBASSADOR TO KICK THE NEW SEASON OUT.  

GREENCODE AS THE PARALLEL SESSION OF SHANGHAI FASHION WEEK THAT PROMOTES GREEN FASHION, SUSTAINABLE DEVELOPMENT, GREEN LIFESTYLE AND CONCEPTIONS, GREENCODE MADE ITS DEBUT IN OCTOBER 2016. WITH ‘ECO’, ‘GREEN’ AND ‘CHARITY’ AS ITS CORE CONCEPT, GREENCODE BROUGHT NEW GREEN EXPERIENCE TO SHANGHAI FASHION WEEK, INITIATING A CUSTOMER-ORIENTED PLATFORM ADOPTING A CONNECTIVE AND EXPERIENCE-SHARING MODEL TO BUILD A MORE INTERACTIVE PLATFORM OFFERING MORE SENSE OF PARTICIPATION AND EXPLORATION. THE FIRST AND SECOND SEASON OF GREENCODE WAS HOSTED BY SHANGHAI FASHION WEEK, SUPPORTED BY LANE CRAWFORD, ORGANIZED BY HARDCANDY FASHION MANAGEMENT IN SHANGHAI TIMES SQUARE.

 

 

 

 

 

SS18 CATWALK