THE GYO YUNI KIMCHOE LABEL IS HEADED UP BY DESIGNER DUO GYO KIM AND HIS PARTNER YUNI CHOE ORIGINATING FROM KOREA. THE PAIR MET WHILST GYO KIM WAS STUDYING AT PARSONS SCHOOL OF DESIGN MOVING TO LONDON IN 2011.  FRESH FROM GRADUATING CENTRAL SAINT MARTINS AND RAVENSBOURNE RESPECTIVELY , GYO YUNI KIMCHOE SHOWCASED THEIR FIRST COLLECTION DURING LONDON FASHION WEEK WITH FASHION SCOUT IN SEPTEMBER 2014. 

IN SEPTEMBER 2014 GYO YUNI KIMCHOE WERE PRESENTED WITH THE PRESTIGIOUS MERIT AWARD. THEY RECEIVED A FULLY SPONSORED CATWALK SHOW DURING LONDON FASHION WEEK AS WELL AS EXHIBITING AT FASHION SCOUT LONDON AND PARIS WHERE THEY WERE INTRODUCED TO THE WORLD'S TOP BUYERS. THEY FOLLOWS IN THE SUCCESSFUL FOOTSTEPS OF PAST WINNERS INCLUDING DAVID KOMA, EUDON CHOI, PHOEBE ENGLISH, AND XIAO LI.