AFTER ATTAINING A FIRST-CLASS HONOURS DEGREE UPON HIS GRADUATION FROM CENTRAL SAINT MARTINS, RUIHONG HARRY XU STARTED HIS OWN LABEL XU. NOT ONE TO LIMIT HIMSELF, RUIHONG XU INFUSES THE BRAND WITH HIS OWN ATTITUDE AND UNIQUE SPIRIT. XU AIMS TO PRODUCE CONTEMPORARY MENSWEAR INFINITELY IN IT'S ADAPTABILITY, MAKING IT COMPATIBLE WITH THE MANY OCCASIONS AND ROLES IN LIFE WHICH ONE CAN FIND THEMSELVES. IT'S INNOVATIVE APPROACH, MERGING WITH DESIGN CONCEPTS, HAS THE DEMANDING PURSUIT OF PERFECTION IN BOTH DESIGN AND QUALITY. 

A CERTAIN STRONG MASCULINITY EXUDES FROM THE ANGLES AND LINES CREATED BY XU'S CUTS. THE ATTENTION TO COLOURS, SHAPES, DETAILS, EMBELLISHMENTS AND FABRICATIONS ARE INTEGRATED AND A TESTAMENT TO THE BRAND'S EMPHASIS ON REAL CRAFTSMANSHIP. THERE IS A TOUCH OF FEMININITY AND ROMANCE, AS A DEDICATION TO THE VULNERABILITY HIDDEN IN EVERY MAN'S PAST AND SOFTNESS OWNED BY INDIVIDUALS TO CREATE A NATURAL, DIVERSIFIED AND INNATE ELEGANCE. XU'S FABRICS ARE SOURCED WORLDWIDE RANGING FROM TRADITIONALLY HAND-WOVEN TEXTILES TO HIGH-TECH TREATMENTS, FROM VALUABLES TO RECYCLED MATERIALS, WHICH DEVOTES TO PERSUE THE BEST QUALITY, UTILITY AND PERFORMANCE. 

 

 

 

 

 

SS17 LOOKBOOK