ANITA HIRLEKAR IS A FRESHLY LAUNCHED LUXURY WOMENSWEAR LABEL BASED IN ICELAND CREATING GARMENTS WITH STRONG ATTENTION TO INNOVATIVE FABRICATIONS. HIRLEKAR'S DISTINCTIVE STYLE FOCUSES ON HER ABILITY TO COMBINE UNIQUE HANDCRAFTED SKILL WITH A REFINED HIGH FASHION SENSIBILITY.

ANITA COMPLETED BOTH BA IN FASHION DESIGN WITH PRINT IN 2012 FOLLOWED BY THE MA SPECIALISING IN FASHION TEXTILES AT CENTRAL SAINT MARTINS. HIRLEKAR'S MA COLLECTION SHOWN AT LONDON FASHION WEEK AW/14 HAD A STRONG FOCUS ON RICH TEXTURES AND COLOUR, BALANCED ON A CLEAN FEMININE SILHOUETTE. IT WON HER THE FASHION SPECIAL PRIZE AT THE INTERNATIONAL TALENT SUPPORT COMPETITION IN ITALY, AND WAS SELECTED BY FASHION SCOUT AS ONE OF 11 BEST DESIGN GRADUATES IN THE UK. 

ANITA WAS RECENTLY LISTED AS ONE OF THE UPCOMING SCANDINAVIAN DESIGNERS BY ELLE DK AND FEATURED IN THE SEPTEMBER ISSUE OF VOGUE ITALIA AS ONE OF 200 INTERNATIONAL EMERGING DESIGNERS. IN 2014 SHE WAS HEAD HUNTED BY LMVH TO COLLABORATE WITH THE LUXURY BRAND BVLGARI TO DESIGN A HANDBAG WORKING WITH THE BRAND'S ICONIC CODE, MONETE. 

MADE IN ICELAND, FROM MODERN MATERIALS, ALL THE TEXTILES ARE DESIGNED AND MADE BY ANITA WITH HELP FROM LOCAL ARTISANS. AS OPPOSED TO HAVING THE GARMENTS MASS PRODUCED, THE BRAND'S AIM IS TO DEVELOP THE VISION THAT WILL REFLECT THE RICHNES AND UNIQUENESS OF THE HUMAN TOUCH. 

ANITA HIRLEKAR WAS AS NAMED ONE OF FASHION SCOUT'S SS16 'ONES TO WATCH'  AND RECEIVED A SPONSORED CATWALK SHOW DURING LONDON FASHION WEEK. 


www.anitahirlekar.co.uk

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