HOUSE OF MEA HAS BEEN NURTURING, PROMOTING & INCUBATING EMERGING & ESTABLISHED DESIGNERS FROM MIDDLE EAST & ASIA DURING LONDON FASHION WEEK OVER THE LAST 5 SEASONS. FOR THIS SEASON, INDIA AND INDONESIA COLLECTIVE PROPELLED BY HOUSE OF MIDDLE EAST AND ASIA IS SHOWCASING THE FOLLOWING DESIGNERS:

 

INDIA - VIDHI WADHWANI

VIDHI WADHWANI IS AN EMERGING DESIGNER FROM INDIA,WHO'S EPONYMOUS LABEL IS ALL ABOUT STRUCTURE AND FLUIDITY WITH FOCUS ON HAND-SKILLS OF THE INDIAN ARTISANS TO CREATE TEXTURES PAINSTAKINGLY THROUGH THE INTRICATE PROCESSES OF QUILTING,CUTWORK AND APPLIQUE.FABRIC MANIPULATION AND DECONSTRUCTION ARE KEY ELEMENTS OF THE LABEL WITH FOCUS ON 3-DIMENSIONAL TEXTURES AND SHEER LAYERS.

HER PRET LINE IS ALL ABOUT VERSATILE SEPARATES AND LAYERS THAT ARE EDGY,UNIQUE AND HAVE A SOPHISTICATED VIBE AND A STORY TO TELL TO ITS BUYER.

HER WORK HAS BEEN SHOWCASED AT LAKME FASHION WEEK AND INTERNATIONALLY AT SHOWROOMS IN PARIS. THE BRAND'S USP OF CREATING INTRICATELY HAND-CRAFTED AND BEAUTIFULLY TEXTURED SEPARATES ON EASY SILHOUETTES HAS GARNERED APPRECIATION FROM INTERNATIONAL AND NATIONAL MAGAZINES LIKE HARPERS BAZAAR UK, TATLER, VOGUE INDIA,LOFFICIEL,VERVE,COSMOPOLITAN ETC AND HAS BEEN ENDORSED BY VARIOUS TV CHANNELS AND CELEBRITIES ALIKE.

THE DESIGNER STRIVES TO REINVENT HER LABEL AND CONCEPTS EVERY SEASON ,INSPIRED BY HER TRAVELS,NATURE AND HER CULTURE.

 

 

INDONESIA: HOUSE OF MEA CO-WORKS WITH INDONESIA MODEST FASHION WEEK TO PRESENT THE FOLLOWING GROUP OF DESIGNERS:
 

 

INDONESIA - JENY TJAHYAWATI

JENY TJAHYAWATI IS A RENOWNED CELEBRITY AND AWARD WINNING DESIGNER IN THE FASHION INDUSTRY FOCUSING MAINLY ON MOSLEM FASHION. IN RECENT YEARS THE MOSLEM FASHION INDUSTRY HAS BECOME ONE OF THE LEADING TREND SETTING SECTORS. BASED IN INDONESIA JENY HAS CONTRIBUTED TO THE RISE OF MOSLEM FASHION WHICH HAS NOWBECOME AN INTEGRAL ROLE IN THE INDONESIAN FASHION WORLD MAKING HER COLLECTION ONE OF THE LEADING BRANDS IN THE INDONESIAN INDUSTRY. JENY STARTED HER JOURNEYIN THE FASHION INDUSTRY BY PRODUCING HER ‘FIRST LINE’ FASHION BRAND ‘JENY BY JENY TJAHYAWATI’ AND ‘ETHNICANT’ FOR ‘READY TO WEAR’ LABEL. HER SIGNATURES  ARE MODERNAND PROGRESSIVE; MAKING HER WORK LOOK STYLISH, UNIQUE, AND FRESH.

 

INDONESIA- LIA AFIF

GRADUATED FROM SUSAN BUDIHARJO MODELLING SCHOOL, LIA AFIF STARTED TO FOCUS ON FASHION AT 2000 WITH MAIN PRODUCT AT MOSLEM WEAR. SHE HAS SPECIFIC CUSTOMER SEGMENTATION AS WOMEN AND MEN MIDDLE UP TO HIGH ECONOMIC SCALE. FURTHER, LIA AFIF MOSLEM WEAR IS RELIABLE NATIONAL PRODUCT AND TRUSTED BRAND BECAUSE OF HER PERSONAL EXCLUSIVE, CONCEPTED AND THEMATIC DESIGN

 

INDONESIA- RUPNIDAH ZARMIDI

OWNS TWO BRANDS OF MUSLIM FASHION, HUMAIRA (DEDICATED TO CUSTOMERS WHO LOVE THE STYLE OF GRACEFUL WITH A VARIETY OF BORDER OR SEQUIN CHARMING) AND DARABIRRA (CREATED FOR CUSTOMERS WHO WANT TO WEAR MUSLIM DRESS ACCORDING TO SYAR'I).

 

INDONESIA - RATU ANITA SOVIAH

ESTABLISHED SINCE 2003, LENTERA HAS A DISTINCTIVE COLLECTION OF MOSLEM AND MUSLIM FASHION THAT USES UNIQUE MATERIALS SUCH AS JUMPUTAN, SONGKET, BLONGSONG, TAJUNG CLOTH, CLOTH ARCHIPELAGO AND OTHER TYPICAL PALEMBANG CLOTH. COLORING BY  DYE AND DYE DYE TECHNIQUE IN JUMPUTAN WITH USING NATURAL INGREDIENTS SUCH AS COCONUT FIBER, MANGO LEAVES, TURMERIC, JENGKOL, TEAK LEAVES, WHITE TURMERIC, GRASS AND BETEL LEAF MIXED WITH GAMBIR, TAWAS KAPUR BECOMES ONE OF THE OPTIONS TO PRODUCE PASTEL COLORS AND HAS AN IMPRESSION OF NATURAL CLASSICS AND NATURAL COLORING.

 

INDONESIA- TUTY ADIB

STARTED HER BUSINESS 15 YEARS AGO. UNDER THE BILQIS BRAND, TUTY ADIB CREATES MUSLIM WEAR FROM CHIFFON , SILK, COTTON, BROCADE AND “WASTRA INDONESIA” (BATIK, IKAT, WEAVING AND SONGKET). CURRENTLY, TUTY ADIB NAME IS INSEPARABLE FROM INDONESIA ISLAMIC FASHION . HER NAME HAS BEEN COLORING THE INDONESIAN FASHION WITH  CREATION OF A BEAUTIFUL MUSLIM FASHION, CHARACTERIZED BY FEMININE AND ELEGANT STYLE.

 

AW18 CATWALK

VIDHI WADHWANI

 

INDONESIA