I-AM-CHEN IS A CHINA BASED ALL-KNITWEAR LABEL THAT STRIVES TO BRING THE FUN AND LIGHT-HEARTED SPIRIT TO ITS AUDIENCE WHO, DESPITE OF AGE, HAS A YOUNG SOUL. IN TODAY’S FASHION WORLD OBSESSED WITH IMPOSING SOLEMN CONCEPTS ON CLOTHING, DESIGNER ZHI CHEN TURNS TO THE PLAYFULNESS AND CHEERFULNESS EMBODIED BY THE ARTWORKS OF ALEXANDER CALDER AND DAVID HOCKNEY

ON THE TECHNICAL SIDE, AS A KNITWEAR BRAND, I-AM-CHEN CONSTANTLY INVESTIGATES THE CAPABILITIES OF VARIOUS KNITTING MACHINES. WORKING WITH WORLD-CLASS TECHNICIANS, CHEN AIMS TO CHALLENGE THE DEFINITION OF KNITTING BY EXPLOITING THE POTENTIALS OF ADVANCED MACHINES, APPLYING STATE-OF-ART TECHNIQUES AND INCORPORATING DIVERSE YARNS.

SHE IS TRYING TO PRESENT TO THE WORLD WHAT KNITTING CAN ACHIEVE, AND THAT KNITWEAR IS BY NO MEANS ONLY “FLUFFY CLOTHES”. WHILE HANDCRAFT ADMITTEDLY HAS ITS CHARM, I-AM-CHEN ENDEAVOURS TO MINIMISE HUMAN TOUCH BECAUSE IT SIMPLY CANNOT COMPETE WITH THE PRECISION AND EFFICIENCY MACHINES OFFER.

 

 

 

 

 

 

 

 

 

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