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www.i-am-chen.com

SOCIAL MEDIA

I: @i_am_chen_official

IN A FASHION WORLD OBSESSED WITH SERIOUS CONCEPTS, I-AM-CHEN STRIVES TO BRING THE FUN AND LIGHT-HEARTED SPIRIT TO PEOPLE WHO EMBRACE AN ETERNAL SENSE OF CHILDISH PLAYFULNESS, WHICH IS MUCH INSPIRED BY THE WORKS OF ALEXANDER CALDER AND DAVID HOCKNEY.

I-AM-CHEN EXCLUSIVELY FOCUSES KNITTING AND AIMS TO CHALLENGE THE DEFINITION OF KNITTING BY CREATING KNITWEAR MADE BY ADVANCED MACHINES WITH NEW TECHNIQUES, USING UNCONVENTIONAL YARNS. WHILE HANDCRAFT HAS ITS CHARM, I-AM-CHEN TRIES TO MINIMIZE HUMAN TOUCH BECAUSE IT SIMPLY CANNOT COMPARE WITH THE PRECISION AND EFFICIENCY MACHINES OFFER. 

HAVING EXPLORED DIFFERENT UNTRADITIONAL WAYS TO MAKE KNITWEAR, CHEN IS LOOKING TO FURTHER DEVELOP HER STYLE ESTABLISHED IN THE FIRST TWO SEASONS. NEVERTHELESS, THIS WILL BE THE FIRST TIME CHEN TOUCHES TRADITIONAL MATERIALS SUCH AS CASHMERE AND WOOL. INSPIRED BY KNITWEAR BRANDS THAT FOCUS ON COMFORTABLE BASICS MADE OF PREMIUM YARNS, CHEN INTENDS TO FUSE THE FINEST COMFORT WITH I-AM-CHEN’S PLAYFULNESS.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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