IRYNVIGRE IS A LONDON BASED FASHION LABEL CREATED IN AUGUST 2015 BY DESIGNER, IRYN VI. THE OPENING OF THE SPRING/SUMMER COLLECTION MADE ITS DEBUT AT THE 2016 ROYAL FASHION DAY IN LONDON. FOR THE 2016 AUTUMN/WINTER SEASON, IRYNVIGRE RECEIVED FULL CATWALK SPONSORSHIP DURING THE MOSCOW FASHION WEEK WHERE THEY WERE INTRODUCED TO BUYERS AND A NUMBER OF EYE-CATCHING CELEBRITIES.

THE IRYNVIGRE COLLECTIONS PROVIDES VERSATILE AND TIMELESS STAPLES FOR PEOPLE WHO WANT TO APPRECIATE THE FULL STORY BEHIND THE FASHION PRODUCTS THEMSELVES; FOR PEOPLE WANTING TO WEAR THE PHILOSOPHY AND NOT JUST THE CLOTHES. THE STORIES TOLD BY IRYNVIGRE MAY DIFFER BUT ONE THING NEVER CHANGES, A DEVOTION TO THE PRINCIPLES OF SUSTAINABLE FASHION. AT A TIME WHEN MANY COMPANIES ARE LOOKING TO MOVE PRODUCTION TO LOW WAGE COUNTRIES, IRYNVIGRE CHAMPIONS THE TRADITION OF USING ATELIERS FROM GLOBALLY RENOWNED COUTURE HOUSES. THE LABEL CONTINUES TO ATTRACT THE CONSCIOUS CONSUMER WHO RESPECTS FINE CRAFTSMANSHIP, AUTHENTICITY AND MORAL TRANSPARENCY.

IRYNVIGRE ALSO BELONGS TO THE SLOW FASHION MOVEMENT, THE MOVEMENT OF DESIGNING, CREATING AND BUYING GARMENTS FOR QUALITY AND LONGEVITY. THE DESIGN OF ALL COLLECTIONS BY IRYNVIGRE IS MINIMALISTIC, FUNCTIONAL AND TIMELESS, WHILST RETAINING ITS UNMISTAKEABLE STYLE DRAWN FROM THE ECLECTIC IDEAS OF DESIGNER, IRYN VI.

THE NEW AW17/18 COLLECTION BY IRYNVIGRE TELLS THE STORY OF ARTIFICIAL BEINGS IN HUMAN SOCIETY USING THE LANGUAGE OF FABRIC AND CUT. IRYNVIGRE TAKES A LOOK AT A FUTURISTIC SOCIETY THAT MAY NOT BE TOO FAR AWAY FROM THE ONE WE CURRENTLY RESIDE IN. A FUTURE, WHERE TECHNOLOGICAL PROGRESS LEADS US TO THE CREATION OF NEW MACHINES WHICH WILL NOT ONLY BE ABLE TO TRANSCEND THE ABILITIES OF HUMANS, BUT ALSO DEMONSTRATE HIGH LEVELS OF EMOTIONAL INTELLIGENCE. MACHINES THAT LOOK JUST LIKE US, LOVE JUST LIKE US, CARE JUST LIKE US, FEEL JUST LIKE US. BUT ARE NOT 'US'.

STEPPING ASIDE FROM THE STEREOTYPICAL VIEW POINTS OF FUTURISM IN FASHION, THE INCARNATING ESSENCE OF ARTIFICIAL BEINGS IN FASHION, IN THE COLLECTION, FAVOURS WARM, 'HUMAN' COLOURS AND NATURAL FABRICS. SOFT SILHOUETTES APPEAL TO THE FEELING OF COZINESS, RATHER THAN COLD SILENT IRON. DOWN THE SHOULDER LINE, CROPPED SLACKS CREATE A TOUCHING, TRUSTING AND RATHER NAIVE IMAGE OF ARTIFICIAL BEINGS WHO HAVE ONLY JUST BEGUN TO DEVELOP AND EXPLORE THEIR EMOTIONAL FIELDS.

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