JAYNE PIERSON IS AN INTERNATIONAL AWARD-WINNING WELSH FASHION DESIGNER, WITH A BACKGROUND IN PERFORMING ARTS AND BA (HONS) DRAMA FROM THE UNIVERSITY OF KENT. PIERSON HAS WORKED ACROSS THE MEDIA INDUSTRY FOR THE BEST PART OF A DECADE; SHE HAS WORKED ON MUSIC PROMOS, ADVERTISING AND MARKETING CAMPAIGNS AS WELL AS VARIOUS OTHER CREATIVE PROJECTS FOR HIGH-PROFILE ARTISTS.

PIERSON VISUALLY ILLUSTRATES HER COLLECTIONS WITH DRAPED AND PLEATED LEATHERS, LUXE WOEVEN FABRICS, INNOVATIVE PRINTS AND SIGNATURE PREMIUM FINISHES. HER PIONEERING VISION INSPIRES A BOLD MATERIAL DIRECTION, WITH AVANT-GARDE DETAILING REFERENCING A WARPED SENSE OF HISTORY AND INTANGIBLE GLITCHES IN SPACE AND TIME.

FOR THE SS19 SEASON, PIERSON BROUGHT TO LIFE THE STREAM OF CONSCIOUSNESS WITHIN THE CONTEMPORARY WOMAN, AS HYBRIDS EMERGED BETWEEN HISTORICAL REFERENCES AND CONTEMPORARY ART. TACKLING BOLD QUESTIONS ABOUT THE FEMALE FORM AND IDENTITY WITHIN SOCIETY, THE COLLECTION SIGNIFIED AN ARMOUR WORN TO EMPOWER AND CELEBRATE THIS CONTEMPORARY WOMAN WITHIN HER ECLECTIC AESTHETIC.

LOOKBOOK