HAMZA BOKHARI, THE DESIGNER BEHIND JEEM GRADUATED FROM THE PAKISTAN INSTITUTE OF FASHION DESIGN IN 2012, AND HAS SINCE BECOME KNOWN FOR USING TRADITIONAL ARTISAN TECHNIQUES COMPLEMENTED BY UNIQUE SILHOUETTES, COLOURS AND DETAILING. ‘SONGS OF MY NATION’ CATERS TO WOMEN WHO DO NOT FOLLOW FASHION BUT EMBODY IT, WOMEN WHO APPRECIATE ART AND HAVE AN EYE FOR SKILFULLY CRAFTED PIECES AND MODERN TAILORING. ALL PIECES BY JEEM HAVE BEEN CRAFTED WITH A MINIMUM OF 96 HOURS OF HAND EMBELLISHMENTS AND ALL THE FABRICS HAVE BEEN ETHICALLY SOURCED.