JENNESKENS IS A YOUNG, EMERGING FASHION BRAND THAT PRIMARILY FOCUSES ON THE DEVELOPMENT OF HIGH-END STREETWEAR. DURABILITY AND FIT OF THE CLEAN DESIGNS ARE A LARGE PART OF THE AESTHETIC, SIMILAR TO THE FOCUS ON THE SUSTAINABLE PRODUCTION PRACTICES THAT ARE GIVING THE BRAND A FRESH AND RESILIENT VIEW ON THE FUTURE OF FASHION. FUNCTION AND VERSATILITY OF THE PIECES PLAY A SIGNIFICANT ROLE IN THE PERSPECTIVE OF THE BRAND AS IT IS HEADING INTO A DIRECTION IN WHICH MOST PIECES ARE WEARABLE BY EITHER GENDER.

INSPIRED BY WORLDWIDE TIME TRAVELS, SOCIAL SHIFTS AND BODY MOVEMENTS, THE BRAND IS THRIVING TOWARDS A DISTINCTION IN MODERN MINIMALISM. THE COMPANY IS BASED IN AMSTERDAM, THE NETHERLANDS, BUT OPENS ITSELF UP TO GLOBAL EXPANSION. IT SEEKS MOST OF ITS INSPIRATIONS IN NEW YORK, WHICH EXPLAINS THE RECENT OPENING OF A JENNESKENS DEPARTMENT IN MANHATTAN. THROUGH THIS MULTINATIONAL CHANNEL, THE BRAND IS AIMING TO OFFER ITS CUSTOMERS AN EXPERIENCE THAT GOES BEYOND A PIECE OF CLOTHING. STORIES BEHIND THE DESIGNS OFTEN GO DEEP INTO A SPECIFIC TOPIC OR IDEA, WHICH IS WHY THE EXPRESSION AND ENVISIONING OF THESE THOUGHTS ARE IMPORTANT IN THE ESTABLISHMENT OF THE BRAND’S COMMUNITY.