GRADUATE OF PARSONS SCHOOL OF DESIGN, JI WON CHOI PRESENTED HER THESIS COLLECTION, EXCESSIVISM, AT THE PARSONS BENEFIT IN MAY 2017. THE COLLECTION WAS THE WINNER OF KERING EMPOWERING IMAGINATION AWARD, WINNER OF YOOXYGEN AWARD BY YOOX, FINALIST IN EYES ON TALENT, CFDA FASHION FUTURE GRADUATE, AND WAS FEATURED ON VOGUE ITALIA, VOGUE USA, LOVE, MODERN WEEKLY, I-D, BULLETT, DEZEEN, AND FUCKING YOUNG.

WITH BOLD COLORS, SILHOUETTES, AND IDEAS, JI WON CHOI FOCUSES ON INVESTIGATING SOCIAL ISSUES IN AN EXCITING WAY. EXCESSIVISM HIGHLIGHTS THE AMOUNT OF EXCESSIVE WASTE IN THE CLOSETS STUDIED AROUND THE WORLD. SUSTAINABILITY IS A KEY DRIVING FORCE IN THE BRAND, SEEKING TO BREAK THE STIGMA OF TRADITIONAL SUSTAINABLE FASHION.

EVERY COLLECTION IS SEASON-LESS AND GENDERLESS. WITH A LIVELY AESTHETIC, IT SEEKS TO MAKE SUSTAINABILITY IN FASHION THE STANDARD.

WINNER OF KERING EMPOWERING IMAGINATION AWARD, WINNER OF YOOXYGEN AWARD BY YOOX, EYES ON TALENT FINALIST, CFDA FASHION FUTURE GRADUATE, INTERVIEWED BY VOGUE ITALIA, VOGUE USA, LOVE, MODERN WEEKLY CHINA

 

 

 

 

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