ABOUT THE MERIT AWARD

THE NEW TALENT INITIATIVE IS WORTH £30,000 OVER THREE SEASONS AND HAS BEEN CREATED TO SUPPORT AND DEVELOP NEW DESIGNER BUSINESS ON A GLOBAL LEVEL.
 
SINCE ITS INCEPTION IN 2009, THE MERIT AWARD’S ROLE CALL INCLUDES HAN WEN, EUDON CHOI, ROBERTS|WOOD, DAVID KOMA, XIAO LI, PHOEBE ENGLISH, KATIE ANN MCGUIGAN, JAMES KELLY, GYO YUNI KIMCHOE, HERMIONE DE PAULA, GEORGIA HARDINGE, HEOHWAN SIMUALTION, AND EDDA.

THE MERIT AWARD IS A HIGHLIGHT EVENT OF THE FASHION WEEK SCHEDULE AND ACTS AS A KEY DRAW FOR UK AND INTERNATIONAL PRESS AND BUYERS EACH SEASON. IT IS A VITAL PLATFORM FOR ELEVATING THE INTERNATIONAL CAREERS OF EMERGING DESIGNERS.

 

merit award SS19

FASHION SCOUT IS PROUD TO ANNOUNCE THAT ZHI CHEN AND HER HONG KONG BASED BRAND I-AM-CHEN, IS THE RECIPIENT OF THE COVETED MERIT AWARD. 

THE SUCCESSFUL FOOTSTEPS OF PAST WINNERS INCLUDING DAVID KOMA, EUDON CHOI, PHOEBE ENGLISH, ROBERTS|WOOD, HAN WEN AND XIAO LI.

SELECTED FROM HUNDREDS OF APPLICANTS BY A JUDGING PANEL, THE COLOURFUL AESTHETIC OF I-AM-CHEN, DREW ATTENTION EVOKING A SPIRITED AND FUN PERSPECTIVE ON KNITWEAR FASHION BY CREATING AN EFFORTLESSLY COOL YET EQUALLY DETAILED LOOK. IN TODAY’S FASHION WORLD OBSESSED WITH IMPOSING SOLEMN CONCEPTS ON CLOTHING, DESIGNER ZHI CHEN TURNS TO THE PLAYFULNESS AND CHEERFULNESS EMBODIED BY THE ARTWORKS OF ALEXANDER CALDER AND DAVID HOCKNEY.

“I CAN’T BELIEVE THIS ACTUALLY HAPPENED! I HAD SEVEN DAYS TO CREATE SAMPLES BEFORE THE FINAL SELECTION PANEL; I RAN TO THE FACTORY TO START IMMEDIATELY AFTER I HEARD FROM FASHION SCOUT THAT I GOT INTO THE LAST ROUND. BECAUSE WE COULD NOT FIND ANYONE WHO WAS GOING TO LONDON FROM CHINA TO DELIVER THE SAMPLES, I DECIDED TO FLY IN MYSELF, KEEPING MY FINGERS AND TOES CROSSED! I HAD SUCH A GREAT EXPERIENCE WORKING WITH THE FASHION SCOUT TEAM LAST SEASON AS A WINNER FOR THE ONES TO WATCH SHOW AND I AM SO EXCITED ABOUT HAVING MY FIRST INDIVIDUAL SHOW WITH FASHION SCOUT. IT IS GOING TO BE A 20+ LOOK ALL KNIT SPRING/SUMMER COLLECTION. I CAN’T WAIT TO PRESENT HOW FAR KNIT CAN GO IN THE SUMMER.”

ZHI CHEN, FOUNDER OF i-am-chen

 

 

 

I-AM-CHEN SHOWCASED THEIR SS19 COLLECTION AT FASHION SCOUT LONDON ON FRIDAY 14TH SEPTEMBER DURING LONDON FASHION WEEK.

WATCH THE SHOW HERE

 


PREVIOUS WINNERS