ABOUT THE MERIT AWARD

THE NEW TALENT INITIATIVE IS WORTH £25,000 OVER THREE SEASONS AND HAS BEEN CREATED TO SUPPORT AND DEVELOP NEW DESIGNER BUSINESS ON A GLOBAL LEVEL.
 
SINCE ITS INCEPTION IN 2009, THE MERIT AWARD’S ROLE CALL INCLUDES HAN WEN, DAVID FERREIRA, ROBERTS|WOOD, JAMES KELLY, GYO YUNI KIMCHOE, WILLIAM TEMPEST, DAVID KOMA, HERMIONE DE PAULA, EUDON CHOI, GEORGIA HARDINGE AND MORE RECENTLY, LEUTTON POSTLE, PHOEBE ENGLISH, HEOHWAN SIMUALTION, YIFANG WAN AND XIAO LI.

THE MERIT AWARD IS A HIGHLIGHT EVENT AND ACTS AS A KEY DRAW FOR UK AND INTERNATIONAL PRESS AND BUYERS EACH SEASON.

merit award SS18 

FASHION SCOUT IS PROUD TO ANNOUNCE THAT NORWEGIAN DESIGNER EDDA GIMNES AND HER EPONYMOUS LABEL EDDA, IS THE RECIPIENT OF THE COVETED MERIT AWARD. 

THE SUCCESSFUL FOOTSTEPS OF PAST WINNERS INCLUDING DAVID KOMA, EUDON CHOI, PHOEBE ENGLISH, ROBERTS|WOOD, HAN WEN AND XIAO LI.

FASCINATED BY COLOUR AND TEXTURE, EDDA HAS ALWAYS BEEN PREOCCUPIED WITH THE CONCEPT OF PAST, OLD AND FORGOTTEN OBJECTS. HER DEBUT COLLECTION CAPTURED THE INTEREST AND IMAGINATION OF MEMBERS OF THE PRESS WITH ITS DISTINCTIVE PATTERN CUTTING, DIGITAL PRINTS DRAWN WITH NON DOMINANT HAND AND DECADENT COLOUR POP DETAILS. 

“THE MERIT AWARD IS A AMAZING INITIATIVE TO SHOW SUPPORT FOR UP-AND-COMING DESIGNERS, AS GETTING RECOGNITION AND GUIDANCE IS INCREDIBLY IMPORTANT AT AN EARLY STAGE. IT IS SUCH AN HONOUR TO RECEIVE THIS AWARD AND I AM SO THRILLED TO SHOW MY NEW SS18 COLLECTION WITH FASHION SCOUT THIS SEPTEMBER. FOR ME THE MERIT AWARD MAKES IT POSSIBLE FOR ME TO CONTINUE TO BUILDING MY BRAND.”

 

IN WINNING THIS SEASON’S MERIT AWARD EDDA WILL RECEIVE A FULLY SPONSORED CATWALK SHOW DURING LONDON FASHION WEEK AS WELL AS EXHIBITING IN THE FASHION SCOUT LONDON EXHIBITION WHERE SHE WILL BE INTRODUCED TO LEADING PRESS AND BUYERS.

“EDDA IS A TRULY INNOVATIVE AND PIONEERING DESIGNER WITH A UNIQUE AND EXCITING SIGNATURE. WE HAVE BEEN CHAMPIONING HER WORK FOR THE LAST THREE SEASONS AND HAVE WATCHED THE LABEL WIN AWARDS AROUND THE WORLD. FASHION SCOUT ARE EXCITED TO GIVE HER THE OPPORTUNITY TO BUILD THE EDDA BRAND AND PROFILE HERE IN LONDON.”

MARTYN ROBERTS, FASHION SCOUT’S FOUNDER AND CREATIVE DIRECTOR

 

EDDA WILL SHOWCASE HER SS18 COLLECTION on AT FASHION SCOUT LONDON ON saturday 16th september from 14:30- 16:00 DURING LONDON FASHION WEEK. 


PREVIOUS WINNERS