the Merit Award

The Merit Award is a new talent initiative worth £20,000, awarded to a talented designer with exceptional potential. Over three seasons, one designer will receive business development support to help their brand reach its goals. 

Since its inception in 2009, the Merit Award has been given to brands such as Han Wen, Eudon Choi, Roberts|Wood, David Koma, Phoebe English, Katie Ann McGuigan, Georgia Hardinge, EDDA, i-am-chen and many more.

A highlight of the Fashion Scout schedule, the event draws both UK and international press and buyers each season and is a vital platform for elevating the international careers of emerging designers.


What it Includes

The Merit Award is our globally acclaimed and fully sponsored show at Fashion Scout during London Fashion Week. The Merit Award prize includes a fully produced professional solo show and all aspect such as show PR, models, hair & make-up and show production.

The Selection Process

Each season, Fashion Scout receives hundreds of applications from around the world. Together with influential industry professionals, these applications are carefully considered, reviewing designers creativity, originality, craftsmanship, impact as well as their business potential.

Shortlisted designers will be invited for the final selection panel, when the winner will be chosen by a curated number of judges.

Please note, applications are now closed for the SS20 Merit Award. Applications are now open for the AW20 season, which will be held in February 2020.