Now a part of the British Fashion Council’s new Eco Fashion Mentor programme, Ada Zanditon is an emerging ethical designer with a distinct fashion edge. Her Autumn/Winter 2010 collection ‘Echolocation’ inspiration began with a dark, sultry nocturnal view outside her studio window during a winter sunset. The concept draws on the unique navigation of echoes used by bats, and their fragile, web-like wings.


With a bruised, underworld palette her signature architectural detailing formed echoing waves and body con curves. Despite the moody colours the collection was far from gloomy with powerful injections of fuchsia pink and innovative texture use from the peacock feather clad box heels to stretchy jersey that adapted naturally to the body.

The most beautiful piece was a stunning full-length midnight purple gown, the heavy satin cascades rippling enchantingly as the model swayed down the catwalk. Overall a sensual, sexy collection of beautiful, wearable pieces with an ethical conscience.

Sponsored by construction giant Gleeds, Zanditon expresses her innovative design and ethical awareness through a range of organic and recycled fabrics. Zanditon has also created organic cotton bamboo t-shirts featuring two unique prints from which 10% of the profits will be donated to the Bat Conservation Trust. 

Words: Christine Pettman
Images: David Coleman

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