Backstage with Efi Davies: Head Stylist with Toni & Guy
What inspired the hair styling for the Ada Zandition show?
"We wanted to achieve was a very young and playful feel, creating quite a bit of texture, and then to keep it fresh we are swapped everything to one side and swept it in to a figure of eight twist. We created a very matted texture, but contrasted this with a beautiful sweeping wave at the front.
We didn’t want to overpower the clothes and swept hair aside a little to show the beautiful detailing on the shoulders of some of the garments."
What are the hair trends for Autumn/Winter 2010?
"The quick fix, ‘bad hair day’ plait is sticking around, it's quick, it's easy and always looks great so it is something the consumers will definitely wear. Also tampering with texture, a chemically over-processed, messy look… and colours definitely, pastel colours are coming in, blues, pinks and silvery tones that certainly reflect some of the forthcoming collections."
What do you think of the support Vauxhall Fashion Scouts gives up and coming designers?
"It’s fantastic, it gives them a platform to showcase their creativity and potential and gain exposure that could launch their careers."
Why is it important for Toni and Guy to be involved with that process?
"When we welcome designers we get inspired, pick up on new trends and can be apart creating a new trend. Toni and guy have a great understanding of worldwide fashion and how fashion and hair relate and interact. We take that and put it in to our education and so it’s a circle that never stops."
Words: Christine Pettman
Image: Eddie Blagbrough