Fashion Scout has an incredible schedule this season and there are so many designers I am already a fan of. London based fashion designer Amr Ali is one of those, he set up the BODYAMR label whilst studying and is now well known for his feminine designs in vibrant colours.

At the end of last year BODYAMR produced a beautiful fashion film to showcase their SS10 collection, premiering it at Somerset House. Sunlight bursting over barren landscape and flashing lights in a bustling city, the gorgeous backdrop is set against eerie music.

Fashion photographer Emma Summerton who stars in the film also shot and directed the video with Tony Notarberardino. Summerton’s gorgeous red lips and long windswept hair look stunning styled with the fluid, silhouette-enhancing collection. I hope there’s another collaboration this season, I don’t know about you but I want to see more.

Posted by Emma Drinnan

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