Set to a soundtrack of methodical chanting, deep strings and pounding melodies, Amr Ali, designer of Bodyamr, continued to showcase his vision of women as “sexually empowered warriors” in his AW10 show. Dresses were draped, cuts were body conscious and models’ hair was slicked back on the side creating a mohawked mane as they strutted through iron gates in the marble lined hall.


“The strongest part of a woman is her brain and the way she feels about herself,” Ali told The Fashion Scout immediately after the show. “I want the clothes to just be her second skin.” 

Starting and ending with his signature draping, Ali worked classic construction into the middle of the show with sophisticated t-shirt dresses, but creatively incorporated his sexy style by screen-printing images of draped fabric in white over black dress and deep green and red over a periwinkle one, creating movement in structure.

From a motorcycle jacket and dress edges lined in gold zippers to layers and layers of gold safety pins on tights and shaped around the shoulder, the metallic accents added tough glamour to strong black pieces. As the music quieted and gowns suitable for the Greek hunting goddess, Artemis came down the catwalk in bright white and shimmering black.

Actress Sherin Shaker was the muse of his collection and finished off the show by strutting down in a shimmering navy number hugging the curves of her body. “His clothes don’t suppress the you,” she said. “They just feel like another layer of you. I have never felt as confident and comfortable in clothes before.”

Words: Maggie Dolan
Images: Doh Lee

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