Get ready for a credit card melt down, because there’s a brand new, label heavy stockist winging its way to you come September. Specialising in home grown talent, Young British Designers focus on fledgling, British-based design labels, promoting not just the product, but also the people behind the brand. ‘We see it as a world stage for young designers working in the UK. There are some websites in existence doing a tremendous job, but YBD wanted to focus entirely upon British based talent - of which there is plenty!’ Deb Hepburn of YBD told us, and they already have Felicity Brown, Charlotte Taylor, Viking Wong, Jena Theo, Eudon Choi, Sykes, Minna and Kinder Aggugini on their books.

Placing the spotlight back on British talent, get ready to learn about the designers, the talent and the clothes set to make it big over the next 18 months, all within a super cool online environment. Stay tuned for a full list of designers closer to the launch!

Fiona Anderson

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