William Tempest AW11

Since showing with Vauxhall Fashion Scout and receiving the very first Merit Award in February 2009, William Tempest has continued to display his latest creations at Vauxhall Fashion Scout during London Fashion Week for the last 3 consecutive seasons. However, for the Spring Summer 2011 showcase, we are saying goodbye to this much-loved British designer, after it was revealed yesterday that the 24 year old would show in New York this September.

Tempest’s first big leap over the Atlantic was fuelled by the designer’s decision to expand his label to the US market, and what better way to spark interest to American buyers and press by presenting in the new Mercedes-Benz IMG venue at the Lincoln Centre. We are in no doubt that the invite list will be packed full of his already-existing celeb clientele. Throughout his career Tempest has dressed many a-celebrity including Emma Watson, Victoria Beckham, Leona Lewis and most recently, Erin O Connor, who wore a ‘Tempest signature’ sharp structured dress covered in hundreds of LED lights and Swarovski crystals for the launch of Vauxhall’s electric car, the Ampera.

Of the move to NY, William said: "Showing on-schedule in New York is a fantastic opportunity for me to present my collection to the press, buyers and stylists in the US. I think that New York has such an amazing and positive energy and I really can't wait to show my collection there. The US is a also huge market and I am really looking forward to working with my sales team to help develop the label over there, which showing in New York will give us the platform to do."

Once selected as part of Vogue’s ‘Class of 2010’, it has already proved to be a successful year for William Tempest, and more praise and support is sure to be waiting for him and his Spring Summer ‘11 collection over in the States this season. Vauxhall Fashion Scout would like to wish William the best of luck in his new adventure.

Sarah Barlow

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