Huge audiences filled our shows this season
John Walford briefs the models during rehearsal
Martyn Roberts Chats with film crew about Fashion Scout

It's official! The chaos of London Fashion Week has firmly drawn to a close! After the last scrap of hairspray had been sprayed, the catwalk swept and before the glamorous fashion parties kicked off, I couldn't think of a better time to hear what Vauxhall Fashion Scout Directors Martyn Roberts and John Walford have to say about the success of this season.

"The clothes have been exceptional in both design and concept this season. I thought the quality of garment make has noticeably improved, already exceptional, they've reached considerable highs this season. This goes not just for our designers but throughout London.
I was of course thrilled with our Merit Award shows, this seasons Eudon Choi and last seasons Hermione de Paula. Using the breathtaking Vestibule in the Freemasons Hall for some of our catwalk shows was perfection" - John Walford


"We're at the end of an amazing week. A week that has gone extremely well! We've had great audiences and are really pleased with the amount of on-schedule designers that have shown with us. With this said, we aim to grow and present more and more on-schedule designers with each season. I am particularly pleased with our Ones-To-Watch designers, whom after debuting at Vauxhall Fashion Scout, have recieved staggering feedback and interest. Overall, Spring/Summer 11 has been a triumph!" - Martyn Roberts

It appears it was not just us but Jessica Bumpus of Vogue.com had great things to say about our young designers coining Fashion Scout as a "London's leading hotbed of fashion talent". Click HERE to read the full report!

Keep following the blog to hear more about the success of our designers, (post-Fashion Week) and follow what we get up to during Paris Fashion Week later this month!


Words: Lara Angol
Images: Lucas Seidenfaden and Natalia Ilina

1 Comment