With such an amazing line up of designers showing with Vauxhall Fashion Scout this season, we just couldn’t wait until Fashion Week to show them off. 

Bringing with us a talented collective of hair stylists from Toni and Guy, Make up artists from the Academy of Freelance Makeup (AOFM) and stylist Sara Gilmour, We hijacked the Russian Club Studios in East London last week to create a series of stylish images, presenting you all with a taster of what’s to come at the VFS shows and presentations scheduled to commence this weekend.

As well as featuring the very best in emerging design talent including our four Ones To Watch Designers and Merit Award Winner, Eudon Choi, our preview shoot allowed us to support and collaborate with all types of new creative talent; from fresh faced models to graduate make up artists tutored by Maria Papadopoulou at AOFM as well as trainee hair stylists under the watchful eye of Tim Fussedorn from Toni and Guy.

The female models were all beautifully ‘made up’ with soft shades of brown and beige on the lids, framed by a heavy brow. “It’s a shoot showcasing SS ‘11 fashion trends, so I wanted to convey that season also through the make up.” Explains Maria. “I like to be aware and ahead of future beauty trends: SS ‘11 is all about revisiting the 90s but with a more natural approach to colour”

Interestingly, next season’s hot hairstyles also reflect a 90s vibe: “Think early Kate Moss on the cover of 90s i-D.” says Tim, who has been working with the hair dressing company and one of our major sponsors, Toni and Guy for around twenty years. The hairstyles that were expertly coiffed for the shoot ranged from ‘delicate waves’ to ‘extreme straight’: “keep it simple… Don’t over do it,” was Tim’s tip of the day.

Toni and Guy have had a close affiliation with Vauxhall Fashion Scout since our very first season in February 2009. “There is such a good marriage between Vauxhall Fashion Scout and Toni and Guy.” States Tim. “Although London produces some of the best fashion talent and undoubtedly has an amazing street-style culture, it has in the past suffered, as has not had sufficient sponsorship for new designers to get out there during London Fashion Week… However, Vauxhall Fashion Scout and Toni and Guy together promote and support these new emerging designers that would have otherwise in the past been ignored.”

And what do you both think of VFS creating a preview shoot? “It’s a fantastic idea” agree both Maria and Tim. “There is a lot of great talent this season; every few seasons you get a fantastic new fresh batch… It’s exciting!” Continues Tim. “And exciting that we get to see it here first!” And so can you: Visit our new revamped website now to see the final pictures from the day and a taster of our featured designer’s SS 11 Collections.


Words: Sarah Barlow
Photography: Natalia Ilina

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