A new alternative fashion magazine entitled SHEER (What a fabulous name eh?) launched this weekend. As the brainchild of photographer Daniel Neale, SHEER looks to the ‘future of fashion’ by showcasing a new generation of young and talented creatives. Embracing the digital medium, the online publication features a short film, as well as a series of fashion editorials with beautifully composed styling and a strong, striking use of black and white photography. The cover star for the first issue is male model of the moment, Luke Worrall, who sports the latest collection from our very own Vauxhall Fashion Scout designer, Orschel-Read and styled by renowned fashion stylist, Rebekah Roy.

Although its creators and contributors are young and 'new on the scene’ so to speak, SHEER possesses sophistication, class and quality... If you don’t believe me, then check it out for yourselves here.



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