I had the highest of expectations for Selfridges Christmas Windows. They are at the heart and soul of what makes London such a shopping Babylon, and they have inspiring and exciting windows displays all year round. Like their Knightsbridge rivals they took on a cartoon theme where clothing was turned into googly-eyed creatures. The main product being pushed to consumers were toys, some classically child friendly, others more sinister with disproportioned features.

The main focus of toys over clothing portrayed a Santa’s Grotto atmosphere. This may have been to highlight the presence of Santa himself, the main man, who has been residing inside the shopping institution for a few weeks now.

The windows each have a new activity or story being told so you can spend vast amounts of Christmas shopping time ogling the dolls houses and puppet shows. There is a lack of clothing being marketed through the display but does Selfridges even need to highlight their supreme range of designer and high street goodies? This year when both Harvey Nichols and Harrods had sold out of vital Paul Smith and Acne stocking fillers, I found everything I had longed for in the Oxford Street Mecca. Even if the child inside me was not thrilled by the Selfridges windows this holiday season, they still are doing us proud with up to the minute, glamazon merchandise; my family will be a very happy, fashionable family this Christmas!


Charlotte Summers

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