A.Hallucination

 Asger Juel Larsen

 C/BRUERBERG

Mr Lipop

Vauxhall Fashion Scout, London Fashion Week’s only full sized independent event, is delighted to announce the launch of new menswear showcase, Ones To Watch MEN.

Coinciding with Vauxhall Fashion Scout’s 10th season anniversary, the launch will see A.Hallucination, Asger Juel Larsen, C/BRUERBERG and Mr Lipop on the catwalk as the line up for the new Ones To Watch MEN AW11.

Building on the success of VFS’s acclaimed Ones To Watch show, Ones To Watch MEN will showcase London’s most exciting innovative menswear designers. Specifically tailored to the men’s market on LFW’s dedicated Menswear day, Ones To Watch MEN will provide a collaborative platform for four of the hottest new talents.

Hwan Sung Park and Chung Chung Lee, design duo behind the label A.Hallucintion successfully launched their first collection at Vauxhall Fashion Scout last season. The Central Saint Martin graduates have worked for a number of well-respected design houses including Burberry, Alexander McQueen, Tom Ford, Ozwald Boateng and Lie Sang Bong Paris. The London based menswear brand presents a sharp, contemporary take on the classic British dandy with urban city wear influences.

London College of Fashion MA graduate, Asger Juel Larsen, quickly gained a following after being awarded the Harold Tillman CBE Scholarship, and since, the Danish born designer has enjoyed enormous media attention picking up joint first prize for an industry project with Turkish luxe label, Tween, and reaching the final stages of the prestigious Mittlemoda Fashion Awards. Inspired by historic events, Asger’s blends unusual materials to create a silhouette that is sharp and structured.

Camilla Bruerberg, the designer behind the label C/BRUERBERG, graduated from Oslo National Academy of the Arts in 2008, and showed her debut collection as “Debutant of the season” at Oslo Fashion Week in 2010. Drawing inspiration from evolution and traditional craft, Camilla’s work focuses on a combination of knit and digital print. In addition to individual projects, Camilla has also collaborated with electro band Royksopp and the Norwegian Theatre.

Mr Lipop pushes the boundaries of fashion craft with successful, conceptual and aesthetically progressive garments. Since graduation, Tom Lipop has held senior design positions at Nathan Jenden, House of Holland and Griffin Laundry as well as featuring predominately on Sky One’s Project Catwalk. Inspired by the Historical Lineage of British Fashion, Mr Lipop’s signature takes technical cutting and blends it seamlessly with luxururious fabrics, beautiful illustration and a ‘less is more’ minimalistic aesthetic.

Following in the footsteps of Ones To Watch which launched in 2009, Ones To Watch MEN will offer business support and sponsorship opportunities to designers as they showcase their talent in a collaborative show at the official Vauxhall Fashion Scout venue, Freemasons’ Hall in Covent Garden.

“VFS’s Ones To Watch has been such a huge success that we are now launching a Men’s version. It’s exciting to showcase and support the best new menswear talents during our 10th season anniversary, I believe Ones To Watch MEN will open a bright new page.”

Martyn Robert - Director of Vauxhall Fashion Scout

The new initiative stems from a growing increase in the strength of the UK’s menswear market and will provide new designers with a platform to show to international audiences.


Kenny Wang

Comment