The bolshie London College of Fashion graduate stormed the London Fashion Week menswear stage this February during our Ones To Watch group showcase. Grunge, fetish, deconstruction, and American military history were clearly the ideas influencing his debut collection as each look emerged telling a story, bold and daring. 

This week, fresh from the cutting room comes Asger’s AW 11 lookbook. At once theatrical and understated, set mainly against a blank canvas, it allows the heavy-duty looks to speak for themselves as they flaunt the tension between sexuality, violence and melancholy that amalgamate in Asger’s work.

Asger’s innovative attitude toward design epitomises what the Ones To Watch initiative is all about. It is playful, courageous and filled to the brim with attitude. 

We think the lookbook is both gritty and highly stylised, much like Asger’s catwalk show, and almost has us wishing it was Autumn / Winter 11 already. ...Almost.

Lara Angol

Photography : Ellis Scott
Model : Jordan Gene Bowen
MUA : AC Rino assisted by Marco Storm Braskov

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