The industry body dedicated to a sustainable future for fashion, Ethical Fashion Forum opens the applications for the innovation Awards 2011: The Sustainable fashion design competition. Deadline for applications 10th June 2011.
The Ethical Fashion Forum's annual INNOVATION competition seeks out and promotes inspirational new talent in fashion design and sustainability.
Winners are selected for awards on the basis of outstanding design and product quality, as well as innovation in relation to social and environmental sustainability.
They have partnered with Pure London which is a trade fashion event for sourcing contemporary, directional and premium womenswear, footwear and accessory brands every February and August.
For the first time they launch an INNOVATION USA  category in partnership with Nolcha Fashion Week: New York 2011. Winners of this category will be showcased at the exhibition at Nolcha Fashion Week in September 2011. 
Nolcha Fashion Week, consists of runway shows, exhibition and networking events showcasing independent fashion designers, now in its 5th year and held simultaneously with New York Fashion Week.
Winners benefit from a stand at either Pure London or Nolcha Fashion Week, as well as promotion to the EFF's huge network of press and buyers through all of their media channels.
INNOVATION UK winners benefit for the first time from a professional photoshoot of their collection courtesy of Green Lens Studios.

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