Fashion Film is becoming a mayor trend by the time of showcasing a collection, contextualizing it in a desired environment, where you can create the ambiance and the spirit you want to attach to a specific collection. 

It is about adding another dimension to fashion, a natural development of fashion look books, understanding and implementing digital technology and interactiveness.

Vauxhall Fashion Scout´s Ones To Watch SS12 winner Malene Oddershede Bach is one of this designers approaching new trends regarding fashion and media/technology. Her film, entitled "Abandoned"  it has been edited and directed by Chantelle Lue (http://www.chantellelue.com/abandoned/) and was originally made for Diane Pernet's A Shaded View on Fashion Film.

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