Please join us as we announce the winners of our Ones To Watch Awards Awards. Alice Lee, Malene Oddershede Bach, Phoebe English and Shao Yen have awed us with their innovative creations and will be debuting them during London Fashion Week.

Our selected panel of judges carefully deliberated when choosing our winners , they were impressed with their technical skills and flair. Their youth and imagination is reflected in their style and embellishment. Ones To Watch is the critically acclaimed springboard for the new generation of emerging, innovative designers.
Our judges consist of  leading industry figures, who have extensive experience in working, supporting and promoting new talent and fashion pioneers including Vogue.com, Grazia and Not Just A Label.
Design duo, Alice Lee received international recognition starting in 2002 when they were awarded NewGen for three consecutive seasons and gained Browns, Harrods and Barneys New York as stockists. This followed Alice’s completion of the MA Fashion Knitwear course at Central Saint Martins and Lee’s development of underground street-wear label Guerillawear. The label was put on hold whist the couple raised their family, to re-launch again last season at VFS. Alice Lee’ gorgeous knitwear collections feature intricately handcrafted, modern pieces with a couture aesthetic.
Danish designer, Malene Oddershede Bach, is a 2010 Middlesex University graduate who furthered her fashion credentials as the Assistant Designer for Preen by Thorton Bregazzi. This September’s Ones To Watch will see the launch of her own label which will be defined by a strong focus on texture and form, layering unusual cuts, bright prints and leather pieces.
Central Saint Martins graduate and winner of the L’Oreal Professionnel Creative Award, Phoebe English wowed the fashion press last February with a collection made mainly of hair. Her impressive CV boasts stints at John Galliano, Diane Von Furstenburg and corsetier Mr Pearl and her signature style is defined as complex, disciplined and detailed.
Born in Taiwan, Shao Yen, graduated from MA Fashion Knitwear at Central Saint Martins in 2010 gaining experience at Alexander McQueen, Hussein Chalayan and Claire Tough during his studies. His trademark experimental pieces play with unconventional materials and form creating delicate yet sculptural pieces. Last season, Shao was invited to curate a window display at Selfridges London as part of the ‘Bright Young Things’ initiative.

Ones To Watch is the designers’ first catwalk show and, as well as creating an exciting event, we will be supporting and helping them build sustainable businesses” Martyn Roberts, Director of Vauxhall Fashion Scout.
Congratulations to all of you! We are really excited to work with you towards Fashion Week from 16th until 21st of September at VFS permanent location Freemasons Hall, close to Convent Garden.


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