Photography by Lucas Seidenfaden

The atmosphere was busy behind the scenes at Masha Ma SS12. Perhaps because of the numerous elements that needed attention in the collection. There where so many parts, and pieces, underskirts, and layers. The shoes needed to be haphazardly taped to feet and white S&M style strappy headpieces needed sorting if they decided to misbehave and twist on the model’s heads.

But surprisingly, the hair was the component that won most of the attention. The perfect high ponytail style was designed around the headpieces. ‘When we did the hair test, the head pieces where brought along and that was the focus of the style and how we could make that work,’ explains hair stylist, Cos Sakkas, ‘it had to be simple, but still very strong to complement them.’

The ponytail was positioned a little bit lower, achieving a cool S&M look, rather than on the top of the head, which, as Sakkas describes, ‘can sometimes looks a little bit dominatrix.’

The classic style was kept - high shine on the top, using hairspray from the Toni&Guy Label M professional hair care range and then smoothed super straight and flat through to the ends.

A lot of work was put in by the stylists to ensure the sleek styles stayed just right. Models had to be herded away from the powerful fans, so as not to displace a single strand of hair from the rigid tails. Hands were stroking through a fizz control serum attentively to give a slick gloss. This continued right until just seconds before the model’s stepped onto the runway.

The tails were pushed away from the neck using long black banding to anchor the style. This allowed the hair to swing violently with each model's step, which set off the floating pleats and layers of the collection well.

The make up was very natural, light powder was padded onto the lips towards the end, to blend the lips into the skin and a final mist was sprayed over the face.

Text: Rosanna Cole

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