Notting Hill’s own little Aladdin’s cave, Village Bicycle, collaborated with Parisian brand Paris Eleven to host an exclusive event last week. Promoting Eleven Paris’s limited addition Joy Division T-shirt; paying a homage to the bands vast contribution to music over the years. This event was an ethical promotion as all proceeds of these limited men’s designs go to MDF, the Bipolar Organisation.
The party scene was set in Village Bicycles treasure trove of a shop, surrounded by trinkets and innovative, emerging designer brands such as Aishesh, Devastee and of course Eleven Paris.



Village Bicycle first opened its doors earlier this year, located opposite Matches in Notting Hill. The shop is a concept store created by London socialite and heiress Willa Keswick. Inspired by the iconic Sixties Chelsea store ‘Granny Takes a Trip’ and her travels around the globe; this bespoke boutique is not something you see every day.  With huge neon crosses, religious iconic projections and day of the dead memorabilia, this place is a visual feast!



The Party kicked off with Four Roses Bourbon whisky sours served in cute little jam jars, aptly named ‘She’s lost control’. We listened to American record producer (known for working with Joy Division) Arthur Bakers' choice of tracks followed with a set from model and ‘It girl’, Mary Charteis. 
The rock and roll glitterati were of course in attendance for this special night, we spotted a couple of The Rolling Stone’s offspring, Tyrone Wood and Jade Jagger along with Super-Model Jade Parfit and the Hurts’ Theo Hutchcraft! After all that excitement we went outside to be greeted with what I can only describe as the tastiest hotdog I have ever eaten, provided by Old Street's foodie sensations ‘Big Apple Hot Dogs, amusingly named huge pole hotdogs.




With Village Bicycle’s unique and exciting retail treasure trove and prog-rock royalty t-shirts going to a worthy cause, I definitely recommend a visit.


Beth Gallagher

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