Vauxhall Fashion Scout, the internationally recognised home of new talent, is delighted to announce Phoebe English as the Merit Award winner and Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck and Nova Chiu as Ones To Watch for AW12/13.

    Phoebe English


The highly acclaimed Merit Award gives the winner a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks, and will receive £1000 bursary.

Phoebe English, co-winner of the L’Oreal Professional Creative Award and Central Saint Martins graduate, was awarded Ones To Watch SS12 at Vauxhall Fashion Scout. Phoebe has established herself as a luxury womenswear label with intricate construction the centre of her design ethos and an attention and precision to beauty. By returning to lost, forgotten or little-used techniques, Phoebe English’s creations raises the awareness and respect for construction and surface texture and thus bring a new dimension to young London design talent.

‘Phoebe English has demonstrated a remarkable design talent which is reflected in the make of each piece.  From her graduate collection through her Ones To Watch show she has explored individual techniques and is developing a unique vision of design.  With the Merit Award she will be able to take this further and to an even wider audience”
Martyn Roberts, Director, Vauxhall Fashion Scout 






Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck and Nova Chiu are the winners of Ones To Watch AW12/13.



Ones To Watch is a springboard for the new generation of emerging, innovative designers. Over the past four seasons Ones To Watch has been responsible for launching the likes of Eudon Choi, David Longshaw, Tze Goh, Hermione de Paula and Dean Quinn to the market.


Anne Sofie Madsen established her own label in 2010 after graduating from The Royal Danish Academy of Arts School of Design. Drawing is an essential part of Anne Sofie’s work and the idea of Animalism always plays a role in her collections, capturing the soul and contrasts between the primitive and the civilised in each piece.

Heohwan Simulation Hwan Heo, graduated from the Royal College of Art in 2007 before setting up his own label, Heohwan Simulation, in 2010. His experimental pieces stem from an orginal background in menswear design. Inspired through a critical viewpoint of fashion history, Heohwan´s key silhouettes are executed with an aesthetic beauty.

Graduating from Central Saint Martins this year, Myrza de Muynck combines luxe with nostalgia and youthfulness to create elaborate hand painted prints and hand embroidery. The Dutch designer describes her work as ‘casual chic’, playing with a tomboyish sexuality within a sportswear like silhouette.

Nova Chiu won Collection of the Year on her graduation from London College of Fashion this year. With previous experience at Matthew Williamson, Richard Nicoll and Anna Sui, Nova executes a unique approach to working with fabrics. Influenced by the introduction of some of the undiscovered Chinese cultures to the modern world, Nova mixes rich textures with heavy embroidery, such as deep brocades with wool mixed with experimental digital prints on varied fabrics.

Congratulations to this seasons' winners!


Phoebe English´s pictures credits

Photographer: Josh Shinner
Model: Jessie Good at Storm
Hair/Make up: Jess Cheetham
Nails: Ama Quashie

Nova Chiu & Myrza de Muynck pictures:
Catwalking 

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