Backstage at Ones to Watch the preparation is in full swing, rails are packed with the four designers’ collections and a large crowd of Toni and Guy hairstylists, Body Shop make-up artists, models, bookers and pr assistants meaning pathways are narrow and the air humid. The room is oozing with excitement.
The general direction for hair was slick and tidy with the occasional side parting referencing the traditional English gent. The main products being used to create this look included lots of Label M strong wax and gel.
Makeup was pale with neutral tones painting a super contoured, gaunt look. 'BODYBOUND' models were also having their brows blanked out to add interest.
Bodyshop Products for this look mainly included the clever use of the eyebrow kit for brows and all contouring, with 39 black eyeshadow and pencil smudge for the eyes.
Louis Driver and Emily Palmer, VFS contributors
Photography by Natalia Ilina