Designer Shahzad Mohayudin, debuted his first London Inspired solo show this evening at Vauxhall Fashion Scout.
Math concentrates on merging luxury materials such as washed silks, leathers and suedes and creating distinct modern silhouettes. The label is a definition of ‘Attainable Luxury’ and the purpose, of garments with an understated elegance and appealing to all ages. It is evident that Mohayudin was a graphic turned fashion designer through the use of his strong structural lines within the clothing separating fabrics, colours and textures. The aesthetics of the collections are noticeably influenced by London where they are formed and developed. Indications of streamlined, sportswear influences are present through polo shirt style sleeves, jackets and zips. Even some of the footwear featured was, aerodynamic trainers and the hair tied back off the face with healthy glowing skin as if just having endured a work out.
New and pioneering fabrics are visible, abundant and effective, showing that Math has worked closely with traditional mills to get the desired effect. Tweed and patterned fabrics are merged with understated greys, blacks as well as pops of colour, such as panelled orange trouser legs and red and blue block panes within tops and skirts. To sum up the collection it is tailoring, mixed with relaxed silks and functional without compromising on it’s design edge.
By Emily Palmer, VFS Contributor.
Photography by Rowan Papier, www.rowanpapier.com