Central Saint Martin’s graduate Kim Choong-Wilkins is “pumping sex back into a craft that has become lust-less”.
After joining the team at Alexander McQueen, Kim moved onto gain further skills at the Royal College of Art with a MA in menswear. After working for brands such as Emernigildo Zegna and Matthew Williamson, Kim set up brand Bodybound, with an aim to bring the ‘dazzle’ back to Menswear.
Seeing fashion as a “medium for rallying against mediocrity “, Bodybound challenges traditional ideas. The new collection ‘Dystopia’ exploring symbols of conformity and paradox.