AW12 Men's Ones to Watch star Joseph Turvey opened Shanghai Fashion Week on April 17th with his latest collection. The fashion week, sponsored by Loreal and Absolute vodka has become renowned as platform for young Chinese and international designers. 

Once Joseph Turvey returned from Shanghai, VFS caught up with him to chat about SFW...
"Showing during Shanghai fashion week was amazing. Shanghai is a city like no other... The buildings look like they are something from science fiction novel. Presenting the collection to such a massive audience and completely different target market was a nerve racking and extremely rewarding. Shanghai fashion week is growing each season with Dior and PPQ headlining this season. My show gained numerous press attention and I was interviewed by China Fashion TV stations and publications after the show. There is talk of showing in Hong Kong in June...Which would be fun."

Keep up to date on Joseph Turvey by following him and us on Twitter!

By Editor Cass Gowing, T: @CassGowing
Images courtesy of Joseph Turvey

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