As a pioneer for new and emerging design talent, we're always ecstatic when our Vauxhall Fashion Scout alumni hit new highs and last week, it was announced that former Merit Award winner, Eudon Choi's AW12 collection is now stocked in luxury fashion store Selfridges. 

The RCA graduate, who began his career in Korea as a menswear designer, was scouted by the VFS selection panel three years ago – shortly after his eponymous womenswear label was created. As recipient of Vauxhall Fashion Scout’s Ones to Watch accolade in 2010, followed by the Merit Award prize for his SS11 collection, we made sure that Choi was a name to know.

Eudon’s career has been growing strength by strength since being catapulted by VFS, he has showcased his SS12 collection at Milan Fashion Week in honour of The Vogue Fashion Fund whilst he has also been awarded with the Samsung Fashion and Design Fund and the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York. It seems being stocked in Selfridges is just the next step in his progression as a womenswear label to reckon with.

We tweeted our congratulations to Eudon as soon as we heard the news and he replied, “thank you. This day would not have been possible without the amazing platform you provided”.

When we say ‘ones to watch’, we mean business – so make sure you don’t miss our SS13 Ones to Watch showcase featuring Charlotte Simpson, Hellen van Rees, Ming Pin Tien and Hana Cha on Saturday 15th September. 

By Editor Cass Gowing, 
Images from VFS Blog and Eudon Choi

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