Vauxhall Fashion Scout's Ones To Watch alumni is receiving international recognition. Danish designer Anne Sofie Madsen, presented her SS13 collection during Copenhagen Fashion Week this season, and as the coveted designer joins the Vauxhall Fashion Scout Paris Showroom, we catch up with her on her show response and the importance of Paris Fashion Week...

You have recently shown your SS13 collection during Copenhagen Fashion Week an in New York, how did you find the response from the shows? 

We started this season with a show during Copenhagen Fashion Week after which we did another show in New York. Additionally, Anne Sofie Madsen was selected as part of Vogue Talents in Milan during fashion week, where we also participated. The feedback has been really nice from all places, but in each place, different pieces were highlighted and complimented, which I always find really interesting.



What is the importance of showcasing your collection in Paris?
Paris this season is the most important fashion week for our brand in terms of sales and production.

What are you most looking forward to during Paris Fashion Week?
I have learned that Paris is the most important fashion week regarding the commercial aspects of the brand, so to me VFS was the obvious choice. I really enjoy being presented together with other designers that are also working with the same techniques that me – and also the fact that the VFS showroom creates a very intimate space and therefore enables opportunities of meeting all the buyers who are visiting.



Anne Sofie Madsen's full collection will be available to view in the Vauxhall Fashion Scout Paris Showroom until 2nd October 2012.

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