After rave reviews from Fashion Scout’s Graduate Showcase, designer Maia Bergman adds to her already blooming collection of accolades which includes winning Vogue Italia’s Young Vision award, and now a finalist for H&M’s 2013 Design Award.
The young designer who wowed audiences last season with her overtly girly aesthetic and detailed use of embellishment talks to H&M about her work and her inspirations from “90’s matchy-matchy” to artist and fashion designer Stephen Sprouse.
This year’s H&M Design Award invited students from 19 major fashion schools in Europe where 24 talented students including Maia Bergman were brought together to meet with Head of Design at H&M, Ann-Sofie Johansson. Talking about her simple silhouettes and seemingly random placement of colour, Maia’s work exudes an effortless sophistication that doesn't deny itself of playfulness or charm, which is something that makes her stand out in the competition.
The winner of the 2013 Design Award will be announced at Mercedes-Benz Stockholm Fashion Week at the end of this month, will receive a prize of €50,000, and have pieces from their collection developed to be sold at H&M stores during A/W 2013.
Images from H&M and Asia Werbel