Following the two previous blog takeovers by both Lily Silverton BLK DNM ; this week see’s Royal Academy of Fine Art graduate, Anne Sofie Madsen takeover the Brown’s Fashion Blog. 

On Day 1, Anne shared with us a collection of images from which she took inspiration for her SS13 Cherrilee Collection; inspired by the Miracle Strip Amusement Park in Miami, Florida, ‘a once-popular but now decayed paradise at the beach’.

The images, combined with her illustrations, portray the ruins of memories of joy and pleasures; whilst Anne explains the collection aims to personify a Malibu Beach Barbie who has been buried in the playground for about a year and then picked up by a pit bull’, in order to present the vision of abandoned thrills and discarded pleasures. In particular, Anne demonstrates how a particular silk top from the final collection includes a ghostly woman’s face, white pit bull terriers, mirrored dinosaurs heads, dark forestry and nostalgic dripping ice cream cones; to capture this vision through the medium of print.

Day 2 sees images from the Cherilee SS13 Catwalk, in keeping with Anne’s brand aesthetic and her vision throughout her collections (to show the well-known thorough the un-known, by utilizing traditional handcraft methods and couture techniques); the collection sees delicate embellished and embroidered dresses and twin sets, met by leather appliqué, heavy white masculine hightops and unconventional patterns.

In progression Day 3 presents powerful images from the Cherilee SS13 campaign of the Melting Ice Dress, the Shelley Dress, the Candy Crystal Dress and the Spikey Dress – the latter of which is featured in DANSK Magazine. Whilst today's images look behind the scenes of the shoot. 

To follow Anne Sofia Madsen’s Browns Fashion blog takeover click here

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