Former Fashion Scout designer William Tempest’s collaboration with W London, Leicester Square is due to be unveiled in June this year.
The W London is renowned for being committed to supporting high-profile British fashion names, events and parties since its opening in 2011 and this collaboration is the next step. William Tempest has had a bold presence in the fashion hemisphere since 2009 - when he was named Fashion Scout's Merit Award winner – and has since received critical acclaim from international press as well as built up a huge celebrity following including Victoria Beckham, Alexa Chung and Rihanna.
Inspired by the hotel’s unique design concept, the innovative collaboration is set to encompass a limited edition pyjama set; which celebrates the duality of British personality.
The clichéd mentality – ‘buttoned up by day and let loose by night’; through the vehicle of a demure grey pattern on one side, contrasted by a statement geometric print on the other, which in essence, allows the wearer to dress according to their mood.
The British-produced pajamas will be available for W hotel guests, whilst a limited number will be available in W The Store from June 1.
By Brooke McCord, @BrookeMcCord