Fashion Scout Alumni Eudon Choi takes on new things in a collaboration with River Island, creating a 16 piece collection to hit stores in September. The Korean designer, who has previously been awarded the Fashion Scout Merit Award, now showcases his collections on schedule at Somerset House. Originally a menswear designer, Choi went on to study womenswear at the Royal College of Art where his unique take on feminine structure can be seen in each collection. Launched in 2009 the Eudon Choi brand has gone from strength to strength being recognised for the designer’s use of rich cultural references as well as striking yet minimal shapes.
The River Island collection takes inspiration from the 1991 Peter Lindbergh photo series “Wild at Heart” where we see Choi’s interpretation in soft leathers and biker styled detailing. The River Island Design Forum initiative has seen collections from Fashion Scout’s T.Lipop and Georgia Hardinge giving talented designers the opportunity to take on a new audience.
Ranging from £30 to £250 the collaborative collection is set to be a hit, already garnering fans eager to see Eudon Choi’s vision of the high street.
Vanessa Omoregie, @wewearblack